Ongoing marketing is the most important aspect of any business, particularly so when you're a small business and need to get known - your website is your shop front and social media should be part ofyour marketing mix. Technology - love it or hate it, like your car, it's brilliant until it goes wrong. Just because you have a website does not mean that's it, sit back, relax and wait for business to come to you. Unfortunately generally it doesn't work like that.
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